Carpets as a time capsule
Carpets are time capsules that reveal a link between producers, art, beliefs and fashion trends from the past. These rugs formed, and still do, the basis of Persian culture and reflected the artist’s living conditions and cultural status, as well as the skill of the weaver. In this blog, we reveal two of the most influential families that have contributed to the status of the Persian carpet to this day.

Seirafian rugs
Known internationally, the Esfahan-based Seirafian family is known for their Persian carpets. For generations, the family business specialized in their profession, to which they owe their reputation. Many admire the handmade carpets for their quality and craftsmanship. Naturally, these carpets became very collectible.

The quality of the carpets is visible in the color scheme for which they used vegetable dyes. To get an extraordinary sky blue or deep red required years of experience and understanding of wool and color mixing. This family knowledge passed down from generation to generation, so the Seirafian produced attractive and durable colors that resist both sunlight and washing, properties often known to chemical dyes.

Amogli rugs
One of the famous and largest carpet families of Mashhad, in eastern Iran, was the Amogli family. In the early 20th century, brothers Abdol Amogli and Ali Amogli received recognition from Iran’s royal family, including Reza Shah. As a result, their carpets were mainly produced for the royal family and decorated the palaces of Sa’dabad and Niavaran. The royal family looked for the excellent quality of the Amogli carpets. Today these carpets became very valuable collectibles.

Felix van den Belt

Felix van den Belt

Give Felix an assignment about carpets and he will go for it. He listens and asks questions. What is the history and what makes certain rugs unique? What can be said about social life around the carpets? Felix's passion for carpets prompts him to discover these questions like no other.